Recently, the office of the Lake County State’s attorney in Illinois filed a lawsuit against Juul Labs, one of the top E-cigarette giants. According to the attorney, the company is alleged to have violated the Illinois Consumer Fraud and Deceptive Business Practices Act via deceptive advertising strategies that aimed at teenagers. The state’s lawyer’s office is also suing for punitive damages.
The case details revealed that Juul Labs failed to adhere to the laws regarding the prevention of tobacco use by minors and teenagers. In the past, some cigarette companies preyed on teens by using marketing strategies that glamorized their cigarettes to the minors hooked on nicotine. Juul Labs appears to have crossed the line too.
What most people don’t know is that there is a good chance it will take many years of education and probably lots of money to undo the wrongs done by these cigarette companies and cover the damages resulting from their advertising campaigns. This is the primary reason the companies should always be held responsible for the expected cost of undoing the damage they might have created. So, it is possible to file a Juul vapor lawsuit if the company violates laws and if those violations result in significant damages.
Juul boasts of over 75 percent of the entire e-cigarette market. Philip Morris, one of the top tobacco corporations globally, acquired a 35 percent stake in Juul Labs for $12.8 billion in 2018. The company uses e-cigarette tech that includes a heating element and a rechargeable battery. Juul’s e-cigarette works with a pre-installed pod of nicotine oil to emit a somewhat flavored vapor that smokers inhale.
According to the state’s lawyer’s office, the rate of teenage smoking began to fall in the early 1990s. However, the rate sharply increased as a result of the combination of Juul Lab’s nicotine delivery tech and their innovative social networks marketing campaigns targeting teenagers. The use of social media hashtags, paid influencers, and other forms of internet adverts are targeting minors, and this is against the law.
The company appears to have sought to fill the gap left by other tobacco companies by introducing an e-cigarette. It’s exciting and addictive nicotine delivery approach has led to the highest rate of substance abuse among teenagers ever recorded in the last 43 years. By using social media and highly effective tech, Juul Labs seem to have picked up right from where other tobacco corporations left off in terms of marketing the product to teens, increase in rates of substance abuse among minors, and other related damages.
According to health experts, the use of e-cigarettes can heighten the risk of developing panic disorder, depressive disorder, and agoraphobia. Besides, the specific vapor emitted from these cigarettes is associated with 31 harmful chemical carcinogens and even respiratory irritants. The lawsuit details allege that Juul Labs failed to disclose to the users of their products that their cigarettes still contained these health-toxic elements.